Spicy Chatak Masale:
Category: Fast Moving Consumer Goods (FMCG)
A Mumbai-based Indian spice manufacturer with an attempt to compete globally. The manufacturers re-branded and launched in the market with a few new products.
The re-branding required 1) A New Logo which displayed the owners God fearing nature along with the vibrant color of the spice And 2) A Give-away Cook-book for promoting their brand through their channel.
A New Packaging Design was also required to complete the re-branding process with a new-look design.
Thought Process for the Logo:
Considering the God fearing nature of the owner and keeping in mind the brand which deals with spice, I tried to incorporate the trunk of Lord Ganesha in the Chilly in my visual representation
